Survival has been the name of the game, but it is not an end game.
For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.
It is time to start rebuilding. Gradually, the economy will start to splutter back into life. We will be at the foot of a tall mountain.
How should businesses and brands start to rebuild? What should they do differently? Where is the solid ground to build on? Will they regret cutting marketing spend? Continue reading “Six steps to prepare for the recovery”