First and foremost, I start with the business objectives and look at how communications can help organisations perform better and meet their strategic goals.
I have helped businesses drive change and respond to it. I have helped build and protect reputations and campaign for new ways of doing things.
I like to work with ambitious people and organisations, whether innovators or entrepreneurs, big brands, government or industry bodies, from bold start-ups to the FTSE-100.
I understand the agency and client worlds. I can respond quickly and hit the ground running and I understand the issues and the operating environment.
Those characteristics have flowed through an impressive list of organisations I’ve helped from
- FMCG to financial services
- online leaders to business services
- technology to business travel
- creative industries to behaviour change campaigns.
Meanwhile, I helped shape two of the leading communications agencies of our time.
I built the corporate affairs team at the digitally-led communications agency Brands2Life.
Before that I helped create the Fishburn Hedges Group and as marketing director helped blend the offer across corporate and consumer PR, public affairs, internal communications, digital and social and design.
Earlier still, I set up and ran the Fishburn Hedges Group’s consumer brand agency Seventy Seven PR.
Whatever the scenario, my communications skills can help your organisation to thrive.