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Business impact

New agency: making the case for business

Businesses are operating in a more hostile public environment than at any time in the last 40 years.

The collapse of trust in formal institutions.  The re-birth of socialism.  Popular support to nationalise many industries.  These are all taking their toll, often making business appear at odds with society. Continue reading “New agency: making the case for business”

Are communications people’s heads wired differently?

Too often PR measurement is little more than an end of term report, assessing whether the agency or in-house team did broadly what it said it would. Continue reading “Are communications people’s heads wired differently?”

Beating its customer may not affect United’s reputation

We’ve all been horrified by the sight of United Airline’s passenger, beaten and bloodied, being dragged from his seat.  But for the grace of God, that could have been any one of us. Continue reading “Beating its customer may not affect United’s reputation”

In defence of advertising value equivalents (AVEs)

The communications industry has long struggled to prove the value of its work.  In part, the answer must be to do more self-evidently valuable work, but making the case beyond that has often been haphazard. Continue reading “In defence of advertising value equivalents (AVEs)”

How communications might remain relevant

The PR and communication industry is struggling to remain relevant while other marketing disciplines are running rings around it.  Continue reading “How communications might remain relevant”

Why are we still having a “how to measure PR” debate?

This interview first appeared over at PRmoment.com on 7 September 2016, written by Ben Smith.

This month sees the return of AMEC’s Measurement Month so I thought it was an apt time to ask a few broad brush questions to the guys at The Measurement Practice about the measurement of public relations.

Continue reading “Why are we still having a “how to measure PR” debate?”

Good evaluation means better work

Too often the idea of measuring effectiveness sends shivers down the spines of PR and comms people.  Everyone knows it is vital to commit to evaluation, but often it is complex, potentially expensive and can be just plain difficult. Continue reading “Good evaluation means better work”

Measurement: time for communications to grasp the nettle

The public relations industry has for a long time lobbied to be taken more seriously around the board table.  While advertisers, sales and marketers have ruled the roost, PR and comms have been left to pick up the scraps off the table. Continue reading “Measurement: time for communications to grasp the nettle”

Economic impact, absurdity and advertising

Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. It may be something else. Continue reading “Economic impact, absurdity and advertising”

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