Corbet Communications

Good communication solves business problems


West Wing

In defence of advertising value equivalents (AVEs)

The communications industry has long struggled to prove the value of its work.  In part, the answer must be to do more self-evidently valuable work, but making the case beyond that has often been haphazard. Continue reading “In defence of advertising value equivalents (AVEs)”

Economic impact, absurdity and advertising

Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. It may be something else. Continue reading “Economic impact, absurdity and advertising”

What is the Big Society?

“We don’t always know how it ends” is a wonderful line in West Wing when chief of staff Leo McGarry argues with President Bartlett for a policy he believes is profoundly right even though the implications and risks were unclear. Continue reading “What is the Big Society?”

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