The communications industry has long struggled to prove the value of its work. In part, the answer must be to do more self-evidently valuable work, but making the case beyond that has often been haphazard. Continue reading “In defence of advertising value equivalents (AVEs)”
Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. It may be something else. Continue reading “Economic impact, absurdity and advertising”
“We don’t always know how it ends” is a wonderful line in West Wing when chief of staff Leo McGarry argues with President Bartlett for a policy he believes is profoundly right even though the implications and risks were unclear. Continue reading “What is the Big Society?”
Corbet Communications 