What happens when an irresistible force meets an immovable object has detained philosophers for generations. In the next few days we might be about to find out, thanks to the UK election.
One of the overriding social and business themes since the global financial meltdown has been the rise of consumer power. Continue reading “People v politicians: can anything rein in the spin?”
Today we have lost one of the greats.
Richie Benaud was not boastful, but he could boast one of the most impressive cricketing records. The then Australian record of 248 test wickets. A three-time Ashes winning captain. Skipper in the 1961 first ever tied Test. Continue reading ““Think fast. Talk slow.” Farewell Richie Benaud”
There’s been an awful lot said about the role and responsibility of business in society, and whether or how big business should recover the trust it once had with the public, or in many cases its customers. Continue reading “$200,000 of sage comms advice”
https://www.youtube.com/watch?v=oAsXzMsa7YE
Research among heads of corporate communications shows that PR has overtaken advertising in delivering big ideas and creativity. Continue reading “Communications overtakes advertising in delivering creativity”
I recently looked through my Google+ account and suspect I wasn’t alone in finding that most of the people in most of my circles are listed as having “no posts yet”.
Like many people, I eagerly opened my Google+ account as soon as I got one of its so-called “exclusive” pre-launch invitations, then set off in search of friends and acquaintances to fill my circles.
Now, like many I also suspect, I’m wondering what it’s all about. Continue reading “No posts yet: time for Google+ to circle the wagons?”
Much in marketing is made of the brand truth, the customer benefit, essentially identifying the problem that any product or service is trying to solve.
Very often the really successful products are the ones which solve problems we didn’t even know we had. Continue reading “Regret: a difficult brand truth to deal with”
So Forrester tells us that geolocation apps (such as Foursquare to you and me) aren’t yet an advertisers’ gold mine. They have a role but not the reach of other digital routes such as SMS, mobile search and WAP display advertising. Continue reading “Location-based targeting: fools’ gold or gold dust?”
Corbet Communications 