The Apology Clause campaign has launched this week. It aims to make it easier for businesses to behave with compassion, instead of fearing the law, and for victims to get apologies they deserve, so helping their recovery. Continue reading “Apology Clause campaign launched so business can be compassionate”
Businesses are operating in a more hostile public environment than at any time in the last 40 years.
The collapse of trust in formal institutions. The re-birth of socialism. Popular support to nationalise many industries. These are all taking their toll, often making business appear at odds with society. Continue reading “New agency: making the case for business”
Helping brands and agencies better understand and improve the value of their communications
A group of highly experienced communications measurement professionals have set up The Measurement Practice (TMP) to help businesses, organisations and agencies bridge the gap between the promise and delivery of communications measurement.