This interview first appeared over at PRmoment.com on 7 September 2016, written by Ben Smith.
This month sees the return of AMEC’s Measurement Month so I thought it was an apt time to ask a few broad brush questions to the guys at The Measurement Practice about the measurement of public relations.
Continue reading “Why are we still having a “how to measure PR” debate?”
Too often the idea of measuring effectiveness sends shivers down the spines of PR and comms people. Everyone knows it is vital to commit to evaluation, but often it is complex, potentially expensive and can be just plain difficult. Continue reading “Good evaluation means better work”
The promise of big data is at last starting to emerge for gas and electricity customers, but sadly only with regulatory intervention. Continue reading “The dark side of big data”
The public relations industry has for a long time lobbied to be taken more seriously around the board table. While advertisers, sales and marketers have ruled the roost, PR and comms have been left to pick up the scraps off the table. Continue reading “Measurement: time for communications to grasp the nettle”
The sad irony of David Cameron’s run in on his taxes is that it makes it less, not more, likely that anyone will find the political courage to address the problem of an outdated international tax system. Continue reading “Toxic tax reform: kicking the can down the road”
Chancellor Osborne has chosen to be seen to be doing something about the growing obesity issue, rather than actually doing something about it. That would be more difficult.
Continue reading “What the sugar tax can learn from anti-smoking”
Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. It may be something else. Continue reading “Economic impact, absurdity and advertising”
The media like to knock someone when they are down and Thomas Cook is in the dock again. Castigated for having let the lawyers rule the roost. Continue reading “Sorry? The lawyers may not be entirely wrong”
An interior design fad which surprisingly still endures is to buy books by the yard. Leather-bound, opulent and dusty. Classical literary tomes that give any home the veneer of educated sophistication. An instant library. Continue reading “Selling words by the yard”
The sponsors have finally felt compelled to intervene. Actual criminal charges laid against Sepp Blatter have proven the trigger for Coca-Cola, McDonald’s, Visa and Budweiser to step in and call for change. Continue reading “FIFA World Cup intervention reflects poorly on sponsors”
The honeymoon is over for the poster child of the sharing economy. This weekend Airbnb launched its first global TV advertising campaign.
Its troubles could be just beginning. Continue reading “The honeymoon is over for Airbnb”
What happens when an irresistible force meets an immovable object has detained philosophers for generations. In the next few days we might be about to find out, thanks to the UK election.
One of the overriding social and business themes since the global financial meltdown has been the rise of consumer power. Continue reading “People v politicians: can anything rein in the spin?”
Corbet Communications 