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Corbet Communications

Good communication solves business problems

Apology Clause campaign launched so business can be compassionate

The Apology Clause campaign has launched this week.  It aims to make it easier for businesses to behave with compassion, instead of fearing the law, and for victims to get apologies they deserve, so helping their recovery. Continue reading “Apology Clause campaign launched so business can be compassionate”

New agency: making the case for business

Businesses are operating in a more hostile public environment than at any time in the last 40 years.

The collapse of trust in formal institutions.  The re-birth of socialism.  Popular support to nationalise many industries.  These are all taking their toll, often making business appear at odds with society. Continue reading “New agency: making the case for business”

Are communications people’s heads wired differently?

Too often PR measurement is little more than an end of term report, assessing whether the agency or in-house team did broadly what it said it would. Continue reading “Are communications people’s heads wired differently?”

Beating its customer may not affect United’s reputation

We’ve all been horrified by the sight of United Airline’s passenger, beaten and bloodied, being dragged from his seat.  But for the grace of God, that could have been any one of us. Continue reading “Beating its customer may not affect United’s reputation”

In defence of advertising value equivalents (AVEs)

The communications industry has long struggled to prove the value of its work.  In part, the answer must be to do more self-evidently valuable work, but making the case beyond that has often been haphazard. Continue reading “In defence of advertising value equivalents (AVEs)”

How communications might remain relevant

The PR and communication industry is struggling to remain relevant while other marketing disciplines are running rings around it.  Continue reading “How communications might remain relevant”

Hollywood buck passing is so unseemly

You shouldn’t humiliate your own people

There’s a derogatory expression for people who are a little too keen on other people’s hospitality. They “would turn up for the opening of an envelope”, it is said of them. Continue reading “Hollywood buck passing is so unseemly”

A little humility (or realism), please.

The communications industry should temper its view of where it fits in the world. Too often PRs rush into a crisis with missionary zeal. If only the communications had been better all the drama could have been avoided, they say. Continue reading “A little humility (or realism), please.”

Thought leadership or lazy thinking?

Too often, thought leadership is quite the opposite. It is not thoughtful and it does not lead anything. Continue reading “Thought leadership or lazy thinking?”

Why are we still having a “how to measure PR” debate?

This interview first appeared over at PRmoment.com on 7 September 2016, written by Ben Smith.

This month sees the return of AMEC’s Measurement Month so I thought it was an apt time to ask a few broad brush questions to the guys at The Measurement Practice about the measurement of public relations.

Continue reading “Why are we still having a “how to measure PR” debate?”

Good evaluation means better work

Too often the idea of measuring effectiveness sends shivers down the spines of PR and comms people.  Everyone knows it is vital to commit to evaluation, but often it is complex, potentially expensive and can be just plain difficult. Continue reading “Good evaluation means better work”

The dark side of big data

The promise of big data is at last starting to emerge for gas and electricity customers, but sadly only with regulatory intervention. Continue reading “The dark side of big data”

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