The communications industry has long struggled to prove the value of its work. In part, the answer must be to do more self-evidently valuable work, but making the case beyond that has often been haphazard. Continue reading “In defence of advertising value equivalents (AVEs)”
The PR and communication industry is struggling to remain relevant while other marketing disciplines are running rings around it. Continue reading “How communications might remain relevant”
You shouldn’t humiliate your own people
There’s a derogatory expression for people who are a little too keen on other people’s hospitality. They “would turn up for the opening of an envelope”, it is said of them. Continue reading “Hollywood buck passing is so unseemly”
The communications industry should temper its view of where it fits in the world. Too often PRs rush into a crisis with missionary zeal. If only the communications had been better all the drama could have been avoided, they say. Continue reading “A little humility (or realism), please.”
Too often, thought leadership is quite the opposite. It is not thoughtful and it does not lead anything. Continue reading “Thought leadership or lazy thinking?”
This month sees the return of AMEC’s Measurement Month so I thought it was an apt time to ask a few broad brush questions to the guys at The Measurement Practice about the measurement of public relations.
Too often the idea of measuring effectiveness sends shivers down the spines of PR and comms people. Everyone knows it is vital to commit to evaluation, but often it is complex, potentially expensive and can be just plain difficult. Continue reading “Good evaluation means better work”
The public relations industry has for a long time lobbied to be taken more seriously around the board table. While advertisers, sales and marketers have ruled the roost, PR and comms have been left to pick up the scraps off the table. Continue reading “Measurement: time for communications to grasp the nettle”
Helping brands and agencies better understand and improve the value of their communications
A group of highly experienced communications measurement professionals have set up The Measurement Practice (TMP) to help businesses, organisations and agencies bridge the gap between the promise and delivery of communications measurement.
The sad irony of David Cameron’s run in on his taxes is that it makes it less, not more, likely that anyone will find the political courage to address the problem of an outdated international tax system. Continue reading “Toxic tax reform: kicking the can down the road”
Encouraging behaviour change is better than penalties
Chancellor Osborne has chosen to be seen to be doing something about the growing obesity issue, rather than actually doing something about it. That would be more difficult.