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Corbet Communications

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Sponsorship

FIFA World Cup intervention reflects poorly on sponsors

The sponsors have finally felt compelled to intervene.  Actual criminal charges laid against Sepp Blatter have proven the trigger for Coca-Cola, McDonald’s, Visa and Budweiser to step in and call for change. Continue reading “FIFA World Cup intervention reflects poorly on sponsors”

Tiger or pussy cat: a brand appealing to its base?

Guy Corbet offers a view on Friday’s big apology.

Friday afternoon. A strange murmur was going through the office. Some people were congregating around the TV screens. Others had their heads down to meet weekend deadlines, so the broadcast was only coming through in fits and starts. Something big was happening.

What was this though? Continue reading “Tiger or pussy cat: a brand appealing to its base?”

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