Every now and again, brands get an opportunity to fight for their customers. Not just to provide a product or service that meets their needs, but in a proper scrap to defend their collective best interests.
Done well, sticking up for customers helps brands show they really are on their side. That they do understand them, and the pain they live with. By fighting for them, brands can make their customer’s lives easier. But of course, this is not always easy to do.
Continue reading “The power of a table-thumping public-interest campaign”
Corbet Communications 