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Corbet Communications

Good communication solves business problems

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Responsible business

Sorry needn’t be the hardest word to say

The blog below originally ran on Reaction, to make the case for the Apology Clause campaign which, together with a couple of others, we have conceived and will run on a pro bono basis.

The campaign is to make it easier for businesses to behave with compassion when things go wrong, and thus for victims to have better recoveries. Continue reading “Sorry needn’t be the hardest word to say”

Apology Clause campaign launched so business can be compassionate

The Apology Clause campaign has launched this week.  It aims to make it easier for businesses to behave with compassion, instead of fearing the law, and for victims to get apologies they deserve, so helping their recovery. Continue reading “Apology Clause campaign launched so business can be compassionate”

$200,000 of sage comms advice

There’s been an awful lot said about the role and responsibility of business in society, and whether or how big business should recover the trust it once had with the public, or in many cases its customers. Continue reading “$200,000 of sage comms advice”

Brands in the spotlight: managing reputation in the face of greater consumer accountability

Two-minute summary

Brands in the spotlight

From horse meat to tax evasion to energy price rises, consumer trust in corporate institutions has been rocked by scandal after scandal. Continue reading “Brands in the spotlight: managing reputation in the face of greater consumer accountability”

Time for business to engage its critics

This blog first appeared in Real Business

The question of City bonuses will always be contentious but the facts remain that economics show us that price restraints don’t work.  A one-year bonus cap may not trigger a brain drain, but over a prolonged period people are likely to go where the money is, and the markets that can attract the talent will reap the benefits. Continue reading “Time for business to engage its critics”

Crisis comms: if cricket had a share price…

The cricket-loving world has been turned upside down since news of the spot-fixing scandal broke late last Saturday.

The police and customs are making their inquiries. Pakistan’s government and high commission are closely involved in the proceedings. Continue reading “Crisis comms: if cricket had a share price…”

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