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Responsible business

Six steps to prepare for the recovery

Survival has been the name of the game, but it is not an end game.

For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.

It is time to start rebuilding.  Gradually, the economy will start to splutter back into life.  We will be at the foot of a tall mountain.

How should businesses and brands start to rebuild?  What should they do differently?  Where is the solid ground to build on?  Will they regret cutting marketing spend? Continue reading “Six steps to prepare for the recovery”

A new type of corporate citizenship?

Too much has been written about what Brexit might or might not mean. 

What it does mean is that business, ordinary people and politicians will all soon have a much bigger role in the decisions that shape our everyday lives.  Continue reading “A new type of corporate citizenship?”

The Grenfell inquiry illustrates the need for an Apology Act

This first appeared in The Article on 7 November 2019

Is it possible that Dany Cotton, the head of the London Fire Brigade, is so conceited and heartless that she really would do nothing differently if Grenfell played out again?

I don’t know, but I doubt it. It’s hard to believe that anyone could willingly be so crass. Continue reading “The Grenfell inquiry illustrates the need for an Apology Act”

Purpose? How should business value be measured?

This blog first appeared over at Prolific London.

Just when you think there isn’t room in the world for another business index, the very smart people at communications agency Portland have created the Total Value Index. Continue reading “Purpose? How should business value be measured?”

Saying sorry can be a good business decision

This article first appeared in The Brief, the specialist law pages of The Times.

It argues that while it is often easy to see why lawyers’ first instinct is to be cautious, there are times when embracing the apology clause would serve their clients better. Continue reading “Saying sorry can be a good business decision”

Sorry needn’t be the hardest word to say

The blog below originally ran on Reaction, to make the case for the Apology Clause campaign which, together with a couple of others, we have conceived and will run on a pro bono basis.

The campaign is to make it easier for businesses to behave with compassion when things go wrong, and thus for victims to have better recoveries. Continue reading “Sorry needn’t be the hardest word to say”

Apology Clause campaign launched so business can be compassionate

The Apology Clause campaign has launched this week.  It aims to make it easier for businesses to behave with compassion, instead of fearing the law, and for victims to get apologies they deserve, so helping their recovery. Continue reading “Apology Clause campaign launched so business can be compassionate”

$200,000 of sage comms advice

There’s been an awful lot said about the role and responsibility of business in society, and whether or how big business should recover the trust it once had with the public, or in many cases its customers. Continue reading “$200,000 of sage comms advice”

Brands in the spotlight: managing reputation in the face of greater consumer accountability

Two-minute summary

Brands in the spotlight

From horse meat to tax evasion to energy price rises, consumer trust in corporate institutions has been rocked by scandal after scandal. Continue reading “Brands in the spotlight: managing reputation in the face of greater consumer accountability”

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