Search

Corbet Communications

Good communication solves business problems

Tag

Public health

What the sugar tax can learn from anti-smoking

Encouraging behaviour change is better than penalties

Chancellor Osborne has chosen to be seen to be doing something about the growing obesity issue, rather than actually doing something about it.  That would be more difficult.

Continue reading “What the sugar tax can learn from anti-smoking”

Pay by weight to fly: the thin edge of the wedge in behaviour change?

Far away in the Pacific island of Samoa a fascinating experiment in the nudge theory of behaviour change is unfolding. The national airline, Samoa Air, has decided to charge passengers by the kilo to fly. Continue reading “Pay by weight to fly: the thin edge of the wedge in behaviour change?”

Public health: no such thing as ‘job done’

This week Lord Fowler bemoaned the lack of awareness around HIV as one of the reasons that new cases have trebled in the past decade.

Most of us (of a certain age) can vividly remember the heart-stopping shock of the original HIV ads, imploring us not to “die of ignorance”. Since then, though, the issue has faded from the foreground. Continue reading “Public health: no such thing as ‘job done’”

Blog at WordPress.com.

Up ↑