The beauty of large language models of artificial intelligence (LLMs), or generative AI, is that they can rapidly assimilate and review the totality of the information on a subject.
Then they can compile the argument, write it up and put a bow on it. They’ll even write in the style of Ernest Hemingway, if you like. All within seconds, saving hours of human labour, and ingenuity.
Continue reading “Taller bell curves: why AI isn’t the quick answer to good writing”
This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Here are seven key points for business which we should have heard more about.
Continue reading “GE24: seven discussions we could have had”
Survival has been the name of the game, but it is not an end game.
For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.
It is time to start rebuilding. Gradually, the economy will start to splutter back into life. We will be at the foot of a tall mountain.
How should businesses and brands start to rebuild? What should they do differently? Where is the solid ground to build on? Will they regret cutting marketing spend? Continue reading “Six steps to prepare for the recovery”
Basic marketing practice generally means identifying a segment of people with common characteristics and then trying to work out what few triggers will attract as many of them as possible. Continue reading “The myth of the millennial market”
Corbet Communications 