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Leadership

Six steps to prepare for the recovery

Survival has been the name of the game, but it is not an end game.

For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.

It is time to start rebuilding.  Gradually, the economy will start to splutter back into life.  We will be at the foot of a tall mountain.

How should businesses and brands start to rebuild?  What should they do differently?  Where is the solid ground to build on?  Will they regret cutting marketing spend? Continue reading “Six steps to prepare for the recovery”

A new type of corporate citizenship?

Too much has been written about what Brexit might or might not mean. 

What it does mean is that business, ordinary people and politicians will all soon have a much bigger role in the decisions that shape our everyday lives.  Continue reading “A new type of corporate citizenship?”

Meaningful apologies matter

This article first appeared in the August 2018 edition of CorpComms Magazine

The Apology Clause campaign (www.apologyclause.com) aims to make it easier for businesses to behave with compassion when things go wrong, and so to help victims have better recoveries.

Here we look at what is behind the campaign, and why it is important for professional communicators charged with protecting corporate reputation. Continue reading “Meaningful apologies matter”

Do brands really need a “social purpose” to do good?

The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.

The difficulty with this conclusion, and many like it, is that what people mean by purpose can be misunderstood, and such analysis can be overly simplistic and too easily miss a point. Continue reading “Do brands really need a “social purpose” to do good?”

Hollywood buck passing is so unseemly

You shouldn’t humiliate your own people

There’s a derogatory expression for people who are a little too keen on other people’s hospitality. They “would turn up for the opening of an envelope”, it is said of them. Continue reading “Hollywood buck passing is so unseemly”

Toxic tax reform: kicking the can down the road

The sad irony of David Cameron’s run in on his taxes is that it makes it less, not more, likely that anyone will find the political courage to address the problem of an outdated international tax system. Continue reading “Toxic tax reform: kicking the can down the road”

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