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Corbet Communications

Good communication solves business problems

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Creativity

Selling words by the yard

It is (sadly) not what you say that matters…

An interior design fad which surprisingly still endures is to buy books by the yard.  Leather-bound, opulent and dusty.  Classical literary tomes that give any home the veneer of educated sophistication.  An instant library. Continue reading “Selling words by the yard”

Communications overtakes advertising in delivering creativity

Research among heads of corporate communications shows that PR has overtaken advertising in delivering big ideas and creativity. Continue reading “Communications overtakes advertising in delivering creativity”

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