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Corbet Communications

Good communication solves business problems

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Content strategy

How communications might remain relevant

The PR and communication industry is struggling to remain relevant while other marketing disciplines are running rings around it.  Continue reading “How communications might remain relevant”

Thought leadership or lazy thinking?

Too often, thought leadership is quite the opposite. It is not thoughtful and it does not lead anything. Continue reading “Thought leadership or lazy thinking?”

Selling words by the yard

It is (sadly) not what you say that matters…

An interior design fad which surprisingly still endures is to buy books by the yard.  Leather-bound, opulent and dusty.  Classical literary tomes that give any home the veneer of educated sophistication.  An instant library. Continue reading “Selling words by the yard”

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