This article first appeared in the August 2018 edition of CorpComms Magazine
The Apology Clause campaign (www.apologyclause.com) aims to make it easier for businesses to behave with compassion when things go wrong, and so to help victims have better recoveries.
Here we look at what is behind the campaign, and why it is important for professional communicators charged with protecting corporate reputation. Continue reading “Meaningful apologies matter”
This article first appeared in The Brief, the specialist law pages of The Times.
It argues that while it is often easy to see why lawyers’ first instinct is to be cautious, there are times when embracing the apology clause would serve their clients better. Continue reading “Saying sorry can be a good business decision”
This blog first appeared on PRMoment, outlining the need for the campaign, to make it easier for people to recover after traumatic or damaging incidents, and so that businesses can do the right thing when things have gone wrong.
The fear that businesses have that there may be legal ramifications to doing the right thing is often an issue for the communications advisers whose role is to try and protect their clients’ reputation when a crisis strikes. Continue reading “Please support the Apology Clause campaign”
The blog below originally ran on Reaction, to make the case for the Apology Clause campaign which, together with a couple of others, we have conceived and will run on a pro bono basis.
The campaign is to make it easier for businesses to behave with compassion when things go wrong, and thus for victims to have better recoveries. Continue reading “Sorry needn’t be the hardest word to say”
The Apology Clause campaign has launched this week. It aims to make it easier for businesses to behave with compassion, instead of fearing the law, and for victims to get apologies they deserve, so helping their recovery. Continue reading “Apology Clause campaign launched so business can be compassionate”
We’ve all been horrified by the sight of United Airline’s passenger, beaten and bloodied, being dragged from his seat. But for the grace of God, that could have been any one of us. Continue reading “Beating its customer may not affect United’s reputation”
The media like to knock someone when they are down and Thomas Cook is in the dock again. Castigated for having let the lawyers rule the roost. Continue reading “Sorry? The lawyers may not be entirely wrong”
