The beauty of large language models of artificial intelligence (LLMs), or generative AI, is that they can rapidly assimilate and review the totality of the information on a subject.
Then they can compile the argument, write it up and put a bow on it. They’ll even write in the style of Ernest Hemingway, if you like. All within seconds, saving hours of human labour, and ingenuity.
Continue reading “Taller bell curves: why AI isn’t the quick answer to good writing”
Every now and again, brands get an opportunity to fight for their customers. Not just to provide a product or service that meets their needs, but in a proper scrap to defend their collective best interests.
Done well, sticking up for customers helps brands show they really are on their side. That they do understand them, and the pain they live with. By fighting for them, brands can make their customer’s lives easier. But of course, this is not always easy to do.
Continue reading “The power of a table-thumping public-interest campaign”Last night we ran one of our regular Front Room focus groups to probe a little into what, if anything, people think about the Big Society. Continue reading “Semantic Society”
Corbet Communications 