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No posts yet: time for Google+ to circle the wagons?

I recently looked through my Google+ account and suspect I wasn’t alone in finding that most of the people in most of my circles are listed as having “no posts yet”.

Like many people, I eagerly opened my Google+ account as soon as I got one of its so-called “exclusive” pre-launch invitations, then set off in search of friends and acquaintances to fill my circles.

Now, like many I also suspect, I’m wondering what it’s all about. Continue reading “No posts yet: time for Google+ to circle the wagons?” →

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Regret: a difficult brand truth to deal with

Much in marketing is made of the brand truth, the customer benefit, essentially identifying the problem that any product or service is trying to solve.

Very often the really successful products are the ones which solve problems we didn’t even know we had. Continue reading “Regret: a difficult brand truth to deal with” →

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Public health: no such thing as ‘job done’

This week Lord Fowler bemoaned the lack of awareness around HIV as one of the reasons that new cases have trebled in the past decade.

Most of us (of a certain age) can vividly remember the heart-stopping shock of the original HIV ads, imploring us not to “die of ignorance”. Since then, though, the issue has faded from the foreground. Continue reading “Public health: no such thing as ‘job done’” →

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What is the Big Society?

“We don’t always know how it ends” is a wonderful line in West Wing when chief of staff Leo McGarry argues with President Bartlett for a policy he believes is profoundly right even though the implications and risks were unclear. Continue reading “What is the Big Society?” →

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Tablets today. Tomorrow the world

In January this year The Economist cover led with The Book of Jobs which confirmed that Apple had “blessed” the nascent tablet computing category.

The iPad was coming and so the world was about to change, again. It has. When the dust has settled its biggest impact won’t be on “people like us”. Continue reading “Tablets today. Tomorrow the world” →

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Crisis comms: if cricket had a share price…

The cricket-loving world has been turned upside down since news of the spot-fixing scandal broke late last Saturday.

The police and customs are making their inquiries. Pakistan’s government and high commission are closely involved in the proceedings. Continue reading “Crisis comms: if cricket had a share price…” →

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Location-based targeting: fools’ gold or gold dust?

So Forrester tells us that geolocation apps (such as Foursquare to you and me) aren’t yet an advertisers’ gold mine. They have a role but not the reach of other digital routes such as SMS, mobile search and WAP display advertising. Continue reading “Location-based targeting: fools’ gold or gold dust?” →

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From nasty Nick to nondescript Nick: ten years of Big Brother

Ten years ago Big Brother burst onto our screens with the promise of instant celebrity for anyone who could hold the audience’s attention long enough for them to cast a vote.

“Nasty Nick” Bateman was its first tabloid hero, catapulted to fame on the back of his mischievous intrigues. Jade Goody followed. Continue reading “From nasty Nick to nondescript Nick: ten years of Big Brother” →

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Tiger or pussy cat: a brand appealing to its base?

Guy Corbet offers a view on Friday’s big apology.

Friday afternoon. A strange murmur was going through the office. Some people were congregating around the TV screens. Others had their heads down to meet weekend deadlines, so the broadcast was only coming through in fits and starts. Something big was happening.

What was this though? Continue reading “Tiger or pussy cat: a brand appealing to its base?” →

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