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Saying sorry can be a good business decision

This article first appeared in The Brief, the specialist law pages of The Times.

It argues that while it is often easy to see why lawyers’ first instinct is to be cautious, there are times when embracing the apology clause would serve their clients better. Continue reading “Saying sorry can be a good business decision”

Modern Aesop’s Fables: communications measurement

This is written with huge thanks to Aesop’s original fable about the sun and the wind and the bet they had about who could get a man to remove his jacket.

Continue reading “Modern Aesop’s Fables: communications measurement”

Please support the Apology Clause campaign

This blog first appeared on PRMoment, outlining the need for the campaign, to make it easier for people to recover after traumatic or damaging incidents, and so that businesses can do the right thing when things have gone wrong.

The fear that businesses have that there may be legal ramifications to doing the right thing is often an issue for the communications advisers whose role is to try and protect their clients’ reputation when a crisis strikes. Continue reading “Please support the Apology Clause campaign”

Sorry needn’t be the hardest word to say

The blog below originally ran on Reaction, to make the case for the Apology Clause campaign which, together with a couple of others, we have conceived and will run on a pro bono basis.

The campaign is to make it easier for businesses to behave with compassion when things go wrong, and thus for victims to have better recoveries. Continue reading “Sorry needn’t be the hardest word to say”

Are communications people’s heads wired differently?

Too often PR measurement is little more than an end of term report, assessing whether the agency or in-house team did broadly what it said it would. Continue reading “Are communications people’s heads wired differently?”

Beating its customer may not affect United’s reputation

We’ve all been horrified by the sight of United Airline’s passenger, beaten and bloodied, being dragged from his seat.  But for the grace of God, that could have been any one of us. Continue reading “Beating its customer may not affect United’s reputation”

In defence of advertising value equivalents (AVEs)

The communications industry has long struggled to prove the value of its work.  In part, the answer must be to do more self-evidently valuable work, but making the case beyond that has often been haphazard. Continue reading “In defence of advertising value equivalents (AVEs)”

How communications might remain relevant

The PR and communication industry is struggling to remain relevant while other marketing disciplines are running rings around it.  Continue reading “How communications might remain relevant”

Hollywood buck passing is so unseemly

You shouldn’t humiliate your own people

There’s a derogatory expression for people who are a little too keen on other people’s hospitality. They “would turn up for the opening of an envelope”, it is said of them. Continue reading “Hollywood buck passing is so unseemly”

A little humility (or realism), please.

The communications industry should temper its view of where it fits in the world. Too often PRs rush into a crisis with missionary zeal. If only the communications had been better all the drama could have been avoided, they say. Continue reading “A little humility (or realism), please.”

Thought leadership or lazy thinking?

Too often, thought leadership is quite the opposite. It is not thoughtful and it does not lead anything. Continue reading “Thought leadership or lazy thinking?”

Why are we still having a “how to measure PR” debate?

This interview first appeared over at PRmoment.com on 7 September 2016, written by Ben Smith.

This month sees the return of AMEC’s Measurement Month so I thought it was an apt time to ask a few broad brush questions to the guys at The Measurement Practice about the measurement of public relations.

Continue reading “Why are we still having a “how to measure PR” debate?”

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