So Forrester tells us that geolocation apps (such as Foursquare to you and me) aren’t yet an advertisers’ gold mine. They have a role but not the reach of other digital routes such as SMS, mobile search and WAP display advertising. Continue reading “Location-based targeting: fools’ gold or gold dust?”
Ten years ago Big Brother burst onto our screens with the promise of instant celebrity for anyone who could hold the audience’s attention long enough for them to cast a vote.
“Nasty Nick” Bateman was its first tabloid hero, catapulted to fame on the back of his mischievous intrigues. Jade Goody followed. Continue reading “From nasty Nick to nondescript Nick: ten years of Big Brother”
Guy Corbet offers a view on Friday’s big apology.
Friday afternoon. A strange murmur was going through the office. Some people were congregating around the TV screens. Others had their heads down to meet weekend deadlines, so the broadcast was only coming through in fits and starts. Something big was happening.
What was this though? Continue reading “Tiger or pussy cat: a brand appealing to its base?”
Corbet Communications 