The beauty of large language models of artificial intelligence (LLMs), or generative AI, is that they can rapidly assimilate and review the totality of the information on a subject.
Then they can compile the argument, write it up and put a bow on it. They’ll even write in the style of Ernest Hemingway, if you like. All within seconds, saving hours of human labour, and ingenuity.
Continue reading “Taller bell curves: why AI isn’t the quick answer to good writing”
Every now and again, brands get an opportunity to fight for their customers. Not just to provide a product or service that meets their needs, but in a proper scrap to defend their collective best interests.
Done well, sticking up for customers helps brands show they really are on their side. That they do understand them, and the pain they live with. By fighting for them, brands can make their customer’s lives easier. But of course, this is not always easy to do.
Continue reading “The power of a table-thumping public-interest campaign”
This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Here are seven key points for business which we should have heard more about.
Continue reading “GE24: seven discussions we could have had”
Received wisdom tells us that businesses should do enough to stay in business, naturally enough. It also tells us staying in business in itself is not enough. Businesses and brands should also show leadership, pursuing a social purpose, so says the received wisdom. It motivates workers and it mobilises customers.
Continue reading “What’s the purpose of marketing in 2024?”
We’ve learned an awful lot about working from home. It has given many people the freedom to combine work with more family time. It has been the miracle that has kept the economy spluttering on through the lockdowns.
Continue reading “Company cultures are running on fumes: should we return to the office?”
Small businesses, not taxpayer handouts and public works, will be at the heart of economic recovery. They will start up, create jobs, build, grow and bristle with vitality.
Some will say small businesses need handouts and top-down schemes to get moving again. But not necessarily. For a great many, getting the money that is already theirs will be enough.
Continue reading “Time to call late payments what they are: “unapproved debt””
Worlds away, back in March, “it’s on all of us” is how the then-rookie chancellor, Rishi Sunak, set out the challenges ahead. “We want to look back on this time and remember how, in the face of a generation-defining moment, we undertook a collective national effort – and we stood together. It’s on all of us”.
Continue reading ““It’s on all of us.” Three things responsible firms do”
Survival has been the name of the game, but it is not an end game.
For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.
It is time to start rebuilding. Gradually, the economy will start to splutter back into life. We will be at the foot of a tall mountain.
How should businesses and brands start to rebuild? What should they do differently? Where is the solid ground to build on? Will they regret cutting marketing spend? Continue reading “Six steps to prepare for the recovery”
Too much has been written about what Brexit might or might not mean.
What it does mean is that business, ordinary people and politicians will all soon have a much bigger role in the decisions that shape our everyday lives. Continue reading “A new type of corporate citizenship?”
This first appeared in The Article on 7 November 2019
Is it possible that Dany Cotton, the head of the London Fire Brigade, is so conceited and heartless that she really would do nothing differently if Grenfell played out again?
I don’t know, but I doubt it. It’s hard to believe that anyone could willingly be so crass. Continue reading “The Grenfell inquiry illustrates the need for an Apology Act”
This blog first appeared over at Prolific London.
Just when you think there isn’t room in the world for another business index, the very smart people at communications agency Portland have created the Total Value Index. Continue reading “Purpose? How should business value be measured?”
This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.
Boeing appeared to be trying to win the wrong argument. Continue reading “Boeing tried to win the wrong argument”
Corbet Communications 