I work as an external consultant, alongside agencies or as a contractor in in-house teams. I can help you plan, promote and protect:
Give senior advice: advising senior executives on corporate positioning, profile raising and issues and crisis management.
Handle crises and issues: navigating a media or legal storm, identifying and assessing reputation and operational risks and managing the issues before they become a problem.
Shape the story: helping articulate what really makes a business tick, its clear purpose, why it is different and how it can lead.
Understand the issues: issue and audience research, audit and analysis to get to the bottom of what’s important.
Build the plans: starting with the business challenges, then using research, insight and sharp analysis to shape the creative and strategic plans.
Select the right media: the appropriate mix of digital, social and traditional media, and a clear path for what each should achieve.
Drive business through better content: creating the right marcomms content, in the right format, to tell the story through the best channels for the job.
- an associate at Fourteen Forty communications, which helps make the case for business and uses creative communications to improve the bottom line
- a co-founder of the Apology Clause campaign, to make it easier for businesses to be compassionate when things go wrong, and so for victims to recover better
- an associate at The Measurement Practice which helps clients measure, understand and improve the value communications delivers.
Strong team for any brief
And no job is too big. I have built up a network of like-minded independent consultants and have strong working relations with a range of full-service agencies. I can hand-pick the right team for any brief. Or I can work on my own.